What is ICOI?

ICOI is a Christian faith based clothing brand that keeps things simple and affordable.

Why did I make ICOI?

In all honesty, I was trying to start this company for three reasons.

1) Honor my dad who died from a heart attack in December of 2023

2) Make money and have a faith based workout/ lifestyle brand

3) Have shirts that talk about God and show scriptures that might not be as popular but still pack a punch

In doing so launching it never felt right. I felt like I was launching it for the wrong reasons. With that being said, I needed to switch some things up and put God first.

My reasons are now totally different.

1) God needs to come first. John the Baptist said it best in John 3:30 " He must become greater; I must become less."

2) Money is cool but that isn't what I wanted to be about. I want to share what I believe in and let the shirts be a conversation starter.

3) I wear these shirts because I think they are cool and God has changed who I am and I want to share that. If you think they are cool get one!

What does ICOI stand for?

ICOI is an acronym that is pulled from the double arrow logo. It stands for Imitate Christ Overcome Isolation. There was a time in my life where I felt all alone. I felt hopeless and worthless. I had a guy tell me once that he never felt any different until he grew his relationship with Christ. I thought it sounded so cliche until it happened to me a few years later and I finally understood. The love of Jesus is nothing that you can imagine. People desire to be loved and when they don't, they feel isolated. Jesus is my hero and I think we should all try and imitate him and help those around us and bring people out of isolation with true honest love.

What does the logo represent?

The logo of a double arrow means many things.

First, I place it on the front of every shirt in the center around the collar bone because one of the greatest distances we face is from our head to our heart. Our heart often times yearns for something different or something more but our head will be on a different page. One wants you to conform to the world and the other wants you to swim against the current.

It is also a resemblance of who we should be as a Christian.

John 3:30 says "He must become greater; I must become less."

Mathew 20:6 "So the last will be first and the first will be last"

Mathew 20:26 "Not so with you. Instead, whoever wants to become great among you must be your servant"

Many times, pride and ego cause us to sin. The arrows are a reminder to make that part of us become less so He can become more.

Lastly, the arrows represent choices in our lives. The choices you make either move you to be conformed to the world or transformed in Christ. Do everything you can to swim against the current ways of the world. Move away from selfishness, greed, lust, pride, envy, and so on and replace them with humility, respect, and gratitude.

"Do not conform to the pattern of this world, but be transformed by the renewing of your mind.." Romans 12:2

John 16:33. He said "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world."